Research on the Countermeasures of Boosting the Development of Mass Sports Based on Behavioral Economics

Author(s):

Zhang Zhifei*, Li Jianguo, Liang Yaoming, Lin Xiaoyu, Zhang Luo

Based on the theory of behavioral economics, this study analyzes the principles of behavioral economics involved in the development of mass sports, including psychological expectation, selection deviation and incentive mechanism, rationalize the current situation of group sports development, discusses how to effectively promote the development of mass sports, and puts forward a series of concrete countermeasures. In view of the problem of behavioral expectations, it is suggested to establish a comprehensive publicity and education system to improve the public's awareness and understanding of sports, and to stimulate individuals' active participation through self-setting goals and planning methods. In view of the selection bias, it is suggested that the government and relevant institutions provide diversified and attractive sports activity options, and make full use of technological means to increase the visibility and participation of activities. In addition, in view of the incentive mechanism problem, it is advocated to adopt differentiated incentive measures to meet the needs of different groups. The government can provide some preferential policies and establish incentive mechanisms to provide support for the organization of mass sports activities. It is expected that this research can stimulate the enthusiasm of the masses to participate in sports and promote the healthy development of mass sports.