Research Article
The relationship between the Quality of Working Life with Customer Relationship Management
Author(s):
Seyed Pouria Hedayati, Fateme Mohabati*, Somayeh Baqheri, Naser Hashemi and Abolfazl Qoum Dust Nouri
Background: The customer Relationship Management is an important variable in the study of organization management. This study aimed to survey the relationship between quality of working life of employees with customer relationship management in hospitals of Zabol university of medical sciences. Methods: This cross sectional and descriptive-analytical study was conducted among hospitals employees in 2015. 205 persons were randomly selected among them. A questionnaire was used as the data collection instrument including three parts (demographic, working life quality and customer relationship management). Data were analyzed using the SPSS18 software. Results: The results show that there is a significant relationship between the quality of working life and customer relationship management (rp=0/49, p-value=0.001). Customer relationship management had correlation with fair and adequate pay.. Read More»
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